President

Consider the audience - FIRST

If you invite an audience to an event carefully consider the message, program and production targeted to your specific audience. Wikipedia: "It's the economy, stupid" is a slight variation of the phrase "The economy, stupid" which James Carville had coined as a campaign strategist of Bill Clinton's successful 1992 presidential campaign against sitting President George H. W. Bush.

Here are a few examples how clients did not follow my recommendations.